Nicki Christensen

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Episode 4: Matthew Landers Part 2 – A Brand is Born

Today’s show is part 2 of 3 with Matthew Landers. In this episode, Matthew shared the benefits of taking a 2-year sabbatical as well as the process of developing his brand. He also talked about his social media strategy, how he achieved Instagram success, and how he manages his Instagram account. In addition, he also tackled the importance of good customer experience.

Topics Discussed:

  • Matthew’s journey in terms of developing his brand
  • The importance of looking at big brands and how seriously they take their brand
  • On exploring social media’s impact on his brand’s future
  • How he engages with people on social media
  • The difference between supermarket and florist level
  • What annoys him about people in the florist industry
  • The importance of taking business risks
  • What branding really is
  • The importance of first impressions
  • How important email is
  • How he manages his Instagram account

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